Sales Desk · v1.0

Plug in your numbers.
See what your budget buys.

Campaign math and CPC benchmark — recalculated live as you type.

01 / Budget

Set the campaign pool

CPM model

Campaign budget

CPM pool only · excl. retainer

CPM rate

$ / 1k views

Paid to clippers

Min payout / clip

Floor — below this, no payment

Max payout / clip

Cap — one viral clip can't drain pool

Your $5,000 budget funds between 10 and 500 paid clips. Clips below $10 don't get paid; top clips cap at $500.

02 / Reach & cost

Computed

Expected views = Budget ÷ CPM × 1k × Overperformance

5,000,000

Across all paid clips · earned and overperformance included

Overperformance multiplier · views earned past budget

1.0×

1×3×5×7×10×

View → Click rate

1.00%

0.1%2.5%5%7.5%10%

Expected clicks

50,000

Driven to landing page · = Views × CTR

Cost per click = Budget ÷ Clicks

$0.10

Beats paid

$0 $1 $3 $5+

Google Ads $1–3 Meta $0.50–3 TikTok $1–3 YouTube $3–5

Estimates based on your inputs. Actual performance depends on creative, audience fit, and funnel quality.